Choosing a typeface is choosing a voice. Typography speaks before the words are even read. A serif says trust, tradition, seriousness. A sans-serif says modernity, clarity, efficiency.

But beyond categories, there are the details. The x-height, the weight, the spacing — everything communicates. A Didone like Didoni URW carries the legacy of Bodoni: the radical contrast between thick and thin strokes, the vertical elegance, the precision.

Using it for headings sets a frame. You tell the reader: here, we take our time. We care. We believe the words deserve a proper setting.

For body text, Adonis takes over. Softer, rounder, it invites long reading. It is a typeface that steps back to let meaning take center stage — exactly what you want from good body typography.